9th January, 2016
Hefei, Anhui
The Hefei Marketing & Sales Center of BioRice successfully organized 2015-16 Annual Marketing & Sales Meeting on the 9th January, 2016 at the Hefei Fengle Hotel participated by more than 50 dealers of Anhui and Jiangsu together with BioRice's Chief Scientist Dr Qiyun DENG, Vice President Mr Falin ZHU, Anhui GM Mr Busan Chen and his marketing team.
Mr CHEN first explained the "Market Management Agreement" in detail and the main objectives and tasks for the coming months, follow by dealer's sharing of successful experience of crop demonstration and sales and their confidence to BioRice. In 2015, YII900 demonstrated superior performance in the Yutai county of Jiangsu with a yield advantage of 1.5-2.3 metric tons over competitor's varieties, and the variety has similar top performance in Yingshang county and Tianchang county of Anhui. Dealers were very excited and satisfied about the performance of YII900 and will promote the variety as their top objectives in 2016 to benefit farmers.
Vice President Mr ZHU shared his excellent experience in marketing and sales with the participants, appreciated the dealers' contribution, and emphasized the importance for proper territory management to ensure a variety's success on the market.
Dr DENG shared his thoughts about BioRice's strategy, R&D seed production & processing with QA/QC, to ensure the dealers that BioRice will provide the dealers and farmers the newest and top performing varieties with high quality to help farmers to increase yield and income.
(News by Ms Ying PENG, Mr Chao CHEN and Mr Shaohui WANG)
* Biocentury is a major shareholder of BioRice
For more information, please contact Biocentury:
Tel: +86-755-83423050
Fax: +86-755-83415228
Email: btchina@bio-t.cn